Watch: Toyota Takes Bold Stand with Pro-Life, Pro-Adoption Super Bowl Commercial

Posted by: on February 11, 2021

The ad by Toyota spotlighted American swimmer Jessica Long, who has won 13 Paralympic gold medals. She was born in Russia in 1992 but was adopted – along with her brother – by an American family when she was one. Shortly thereafter, her legs were amputated below the knee due to a medical condition.

The ad shows Long swimming in the water as her life’s story is told. The viewer hears a recreated conversation between actresses playing her mother and an adoption agency worker. Throughout the commercial, the viewer also sees a recreation of Long as a child learning to walk and then swim.

“Mrs. Long, we’ve found a baby girl for your adoption, but there are some things you need to know,” the adoption worker in the ad says in a phone conversation. “She’s in Siberia. She was born with a rare condition. Her legs will need to be amputated.”

The worker continues: “Her life, it won’t be easy.”

Her mother then tells the worker, “It might not be easy, but it will be amazing. I can’t wait to meet her.”

The ad ends with words on the screen: “We believe there is hope and strength in all of us.”

It was the fifth most popular Super Bowl ad, according to USA Today’s Ad Meter panelists. MarieClaire.com labeled it a “must-watch.” People.com called it “powerful.”

National Review’s Alexandra DeSanctis called it “the most touching ad during the Super Bowl” and “an homage both to the beauty of adoption and the dignity of every life.”

Long, a Christian, spoke to Sports Spectrum last year about her faith. Long also was featured in a 2020 video by I Am Second, an organization that spotlights the faith journeys of well-known individuals. 

She said in the Sports Spectrum Podcast she grew up in a Christian household but didn’t accept Christ until she was living on her own. 

“I was living at the Olympic Training Center in Colorado Springs [and] training,” she told Sports Spectrum. “… I had won gold medals. I had signed a deal with Nike. I had a Coca Cola commercial. I walked red carpets with celebrities. I mean, I had done all these worldly amazing things. And it never felt good enough, no matter what, I just never felt enough.”

Long said she learned that a gold medal is “not going to fulfill you.”

She accepted Christ in 2013.

“The big thing that I kept saying was I wanted to give God my whole heart and not just part of me,” she said. “I didn’t want to give him just my Sundays or my weekends.”

Long said she wanted to give Christ “all of me.” She views her success as a “platform” to share her story.

“I wanted to be a part of God’s family and not fight Him all the time,” she said.

Long will swim in the Summer Paralympics in Tokyo, which will be held Aug. 24-Sept. 5.

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Every year, without fail, everyone on social media feels compelled to let you know just how much they think every aspect of the Super Bowl is terrible. At least this year, they were all right.

Unless you were a Buccaneers fan or desperately wanted to see Tom Brady win his seventh Super Bowl, Tampa Bay’s 31-9 thrashing of the Kansas City Chiefs managed to be both painful and boring. Not that it would have made a difference, but the game was poorly officiated, as well.

And then there were the commercials.

Image result for Watch: Toyota Takes Bold Stand with Pro-Life, Pro-Adoption Super Bowl Commercial

he general consensus was that oat-milk brand Oatly’s bizarre ad — which featured the company’s CEO out in the middle of an oat field playing a keyboard and singing how the product was “like milk, but made for humans / Wow, wow, no cow” — was the worst of the night, but don’t say it didn’t have competition.

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Toyota Motor Corporation is a Japanese multinational automotive manufacturer headquartered in Toyota, Aichi, Japan. It was founded by Kiichiro Toyoda and incorporated on August 28, 1937.